#ALREADYTODAY
Agrifirm campaign
Concept. Copy. Marketing. Online. Social Media. Campaign. Positioning. Lead generation.
It ís possible. Earning an income today, while at the same time working to build a sustainable dairy farm tomorrow: those two can go hand in hand. That’s what Agrifirm believes in, and it’s for everyone to know. Especially Dutch dairy farmers in this case, since that was our target audience for this campaign.
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Email us at: info@jeen.nl | Call us: 0031 26 324 11 20
Ambition
Optimism, perspective and concrete solutions. Those were the starting points for the Agrifirm Ruminants autumn campaign. They developed into the new campaign concept which positions Agrifirm as future minded partner for dairy farmers and innovative frontrunner for tomorrow’s farming. It can be done. #alreadytoday
Or, as we say in Dutch: Het kan. #vandaagal.
Approach
An optimistic message with perspective. Wrapped up in quotes that may seem contradictory, but… It can be done. #alreadytoday
What also seems contradictory is to combine positioning and lead generation in one campaign. This requires a clever structuring and phasing of the campaign. We started of with a multichannel campaign for visibility and attention: in the autumn of 2023, the campaign was hard to miss on social, display, online industry news and in print media. The copy-only design ensured full focus on the message. Next it’s up to the Agrifirm sales force, prepared by a elaborate WhatsApp-campaign and a live kick off, to make use of the heightened interest among their leads.
Besides a successful campaign, which repositioned Agrifirm in the minds of Dutch dairy Farmers, the #vandaagal concept developed into a new line of campaigns that Agrifirm uses for all target audiences in 2024. Still recognizable as the original concept, but with the flexibility to translate it to different industries and messages.
Margje
de Graaff
Maaike
Dijkhof
Regine
Mateman
Annemieke
Kok
