Meester Affineurs

A unique, slightly 'unconventional' assortment of cheese specialties, made in Holland. Exceptional cheeses with a natural rind, each with its own taste, production method, and character. That's Meester Affineurs, the latest product line from Kaashandel Remijn. JEEN was responsible for the branding, design, and copy for the launch.

To be part of the market launch of fourteen special cheeses is quite a treat. After all, you have to taste them first in order to introduce them properly! A comprehensive tasting was therefore one of the first steps in the branding of Meester Affineurs, or ‘master affineurs’ in English. Not only to get to know the unique flavors but also to uncover the stories behind the cheeses. Stories of remarkable farmers, remarkable cow breeds, and remarkable flavour combinations.

This provided the perfect foundation for a visual concept and fourteen 'cheese stories': a creative story for each of the cheeses. They were printed in a stylish, recognizable cheese passport to help consumers make their choice at the cheese shop. Craftsmanship, straight from the Netherlands!