Visual identity

True potato seeds; Solynta’s hybrid potato seeds are a game changer. For the international potato world and for global food security. JEEN developed the brand identity, website, and corporate movie.

From an innovative start-up to a leading player. In their mission to contribute to global farmer livelihoods and food security through hybrid potato innovations, Solynta has made significant strides over the past few years. The visual identity we developed for (and together with) Solynta aligns with this mission, along with the website, corporate movie, packaging, and other communication materials.

Respecting what was already in place and looking towards the future, existing design elements were revamped into a new and future-proof look. From an R&D company to a professional and commercial AgTech/FoodTech company.

The website brings it all together. From wireframes and implementation to content and CMS workshops, we created the perfect showcase for Solynta to build on their growth and success.