START TRACTORING, START TRIBER

Tractor driving, or tractoring as TRIBER calls it, is more than a matter of getting the job done. It’s a way of life, it’s fun (most of the time) and it’s something you want to share. That’s probably the reason why the app TRIBER recently launched as the ‘Strava for tractor drivers’ is met with such enthusiasm wherever they plug their ideas. It’s also the insight we used as a starting point for the 2024 Spring Campaign for TRIBER. Campaign goal: 2500 new users.

The campaign strategy had to match the identity ánd budget that is common to many start-ups. Young, creative, out-of-the-box and big impact with small expenses. In line with the TRIBER philosophy, that tractor drivers want to share their passion, results and fun with their peers, we set up an influencer campaign on TikTok. We collaborated with young farming influencers, who made and shared their own content, explaining TRIBER and encouraging their followers to follow them on TRIBER, too. Some of the influencers single handedly caused an increase of hundreds of users. With over 3,000 users, the number of TRIBER accounts has tripled since the start of the campaign, and counting… 

To anyone out there who owns a tractor, we’d like to say:
START TRACTORING, START TRIBER.
But it’s probably better if our influencers tell you that.